Virtual & physical experience
Virtual & physical experience
Virtual & physical experience
for
Taiwan's #1
international ice rink
for
Taiwan's #1
international ice rink
for
Taiwan's #1
international ice rink
Expected Impact
Expected Impact
Expected Impact
Initiated the largest research project and informed 5 priorities for the next quarter's product roadmap
Initiated the largest research project and informed 5 priorities for the next quarter's product roadmap
Initiated the largest research project and informed 5 priorities for the next quarter's product roadmap
Role
Role
Role
UX Researcher
UX Researcher
UX Researcher
Time
Time
Time
2023 Sep. - Nov.
2023 Sep. - Nov.
2023 Sep. - Nov.
The existing experience prevents people from signing up the courses.
The existing experience prevents people from signing up the courses.
The existing experience prevents people from signing up the courses.
The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.
The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.
The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.
But we can ditch on-site registration & paperwork now ✨
But we can ditch on-site registration & paperwork now ✨
But we can ditch on-site registration & paperwork now ✨
Our ice skating app simplifies everything.
Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.
Our ice skating app simplifies everything.
Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.
Our ice skating app simplifies everything.
Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.
Inter
Typography
Inter
Typography
Inter
Typography
Inter
Typography
Inter
Typography
Inter
Typography
Design system
Design system
Design system
Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.
Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.
Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.
400
400
#36B3FA
#36B3FA
Swatch Base
Swatch Base
#FFFFFF
#FFFFFF
700
700
#000000
#000000
300
300
#F68D3B
#F68D3B
300
300
#F9D441
#F9D441
#F9D441
300
300
#32D583
#32D583
So, why does it matter?
So, why does it matter?
So,
why does it matter?
Clear info for newbie skaters
Clear info for newbie skaters
Clear info for newbie skaters
Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).
Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).
Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).
Reserve & schedule lessons with ease
Reserve & schedule lessons with ease
Reserve & schedule lessons with ease
Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.
Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.
Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.
Foster passion with community
Foster passion with community
Foster passion with community
Visualize the class schedule and connect with friends, new and old, to attend sessions together.
Visualize the class schedule and connect with friends, new and old, to attend sessions together.
Visualize the class schedule and connect with friends, new and old, to attend sessions together.
Before
Before
Before
Unexpected crowdedness
Unexpected crowdedness
Scattered and lagging info
Scattered and lagging info
Lack of retention mechanism
Lack of retention mechanism
After
After
After
Congestion level shown beforehand
Congestion level shown beforehand
Neat course details
Neat course details
Join sessions with new and exsisting friends
Join sessions with new and exsisting friends
Expected outcomes include...
Expected outcomes include...
📉 50% less costs
📉 50% less costs
Automating manual, paper-based processes through our app reduces errors, saves time, and lowers operational costs.
The streamlined workflows also frees up resources to focus on strategic initiatives that drive business growth.
Automating manual, paper-based processes through our app reduces errors, saves time, and lowers operational costs.
The streamlined workflows also frees up resources to focus on strategic initiatives that drive business growth.
📈 10x more profits
📈 10x more profits
Foster a thriving community by enabling skaters to come with friends, boosting conversion & retention rates.
That also empowers flexible pricing strategies for targeted promotions, maximizing revenue opportunities.
Foster a thriving community by enabling skaters to come with friends, boosting conversion & retention rates.
That also empowers flexible pricing strategies for targeted promotions, maximizing revenue opportunities.
🤩 customer loyalty
🤩 customer loyalty
Our app help forge lasting bonds with skaters through streamlined registration and dashboards to review their own learning progress.
Unified skating experience also solidify the brand image and loyalty.
Our app help forge lasting bonds with skaters through streamlined registration and dashboards to review their own learning progress.
Unified skating experience also solidify the brand image and loyalty.
Special Shoutouts—
Yuu Yang, Brand & Visual Designer
Myra Chen, UX Designer
Wendy Tsai, UX Designer
Special Shoutouts—
Yuu Yang, Brand & Visual Designer
Myra Chen, UX Designer
Wendy Tsai, UX Designer
Next Project
Next Project
Decrease drop off rate by 34.8% of B2B payment product
Decrease drop off rate by 34.8% of B2B payment product
Beatrice HU
Beatrice HU
Beatrice HU
