Virtual & physical experience

for Taiwan's #1 international ice rink

Expected Impact

50% less costs, 10x more profits, and higher customer loyalty

Role

UI, UX Strategy, PM

Time

Sep - Nov 2022

The existing experience prevents people from signing up the courses

The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.

But we can ditch on-site registration & paperwork now

✨ Our ice skating app simplifies everything. ✨

Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.

Inter

Typography

Design system

Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.

400

#36B3FA

Swatch Base

#FFFFFF

700

#000000

300

#F68D3B

300

#F9D441

300

#32D583

So, what did we do?

Clear info for newbie skaters

Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).

Reserve & schedule lessons with ease

Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.

Foster passion with community

Visualize the class schedule and connect with friends, new and old, to attend sessions together.

Before

Unexpected crowdedness

Scattered and lagging info

Lack of retention mechanism

After

Congestion level shown beforehand

Neat course details

Join sessions with new and exsisting friends

Expected outcomes include...

📉 50% less costs

Automating manual, paper-based processes through our app reduces errors, saves time, and lowers operational costs.

The streamlined workflows also frees up resources to focus on strategic initiatives that drive business growth.

📈 10x more profits

Foster a thriving community by enabling skaters to come with friends, boosting conversion & retention rates.

That also empowers flexible pricing strategies for targeted promotions, maximizing revenue opportunities.

🤩 customer loyalty

Our app help forge lasting bonds with skaters through streamlined registration and dashboards to review their own learning progress.

Unified skating experience also solidify the brand image and loyalty.

Special Shoutouts—

Yuu Yang, Brand & Visual Designer

Myra Chen, UX Designer

Wendy Tsai, UX Designer

Next Project

Decrease drop off rate by 34.8% of B2B payment product

Virtual & physical experience
for Taiwan's #1 international ice rink

Expected Impact

50% less costs, 10x more profits, and higher customer loyalty

Role

UI, UX Strategy, PM

Time

2022 Sep. - Nov.

The existing experience prevents people from signing up the courses.

The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.

But we can ditch on-site registration & paperwork now ✨

Our ice skating app simplifies everything.

Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.

Inter

Typography

Design system

Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.

400

#36B3FA

Swatch Base

#FFFFFF

700

#000000

300

#F68D3B

300

#F9D441

300

#32D583

So, why does it matter?

Clear info for newbie skaters

Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).

Reserve & schedule lessons with ease

Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.

Foster passion with community

Visualize the class schedule and connect with friends, new and old, to attend sessions together.

Before

Unexpected crowdedness

Scattered and lagging info

Lack of retention mechanism

After

Congestion level shown beforehand

Neat course details

Join sessions with new and exsisting friends

Expected outcomes include...

📉 50% less costs

Automating manual, paper-based processes through our app reduces errors, saves time, and lowers operational costs.

The streamlined workflows also frees up resources to focus on strategic initiatives that drive business growth.

📈 10x more profits

Foster a thriving community by enabling skaters to come with friends, boosting conversion & retention rates.

That also empowers flexible pricing strategies for targeted promotions, maximizing revenue opportunities.

🤩 customer loyalty

Our app help forge lasting bonds with skaters through streamlined registration and dashboards to review their own learning progress.

Unified skating experience also solidify the brand image and loyalty.

Special Shoutouts—

Yuu Yang, Brand & Visual Designer

Myra Chen, UX Designer

Wendy Tsai, UX Designer

Next Project

Decrease drop off rate by 34.8% of B2B payment product

Virtual & physical experience
for Taiwan's #1 international ice rink

Expected Impact

50% less costs, 10x more profits, and higher customer loyalty

Role

UI, UX Strategy, PM

Time

2022 Sep. - Nov.

The existing experience prevents people from signing up the courses.

The current mechanism forces on-site / phone call registration and offers scattered information to choose a coach and prepare their gears beforehand.

But we can ditch on-site registration & paperwork now ✨

Our ice skating app simplifies everything.

Register courses online, find beginner equipment guides, and access all info in one place. The app goes beyond lessons with informed choices, clear guidance, and the perfect coach connection, embracing a confident learning journey.

Inter

Typography

Design system

Our light blue color scheme, with a touch of opacity, evokes the refreshing feeling of ice while maintaining crystal-clear text and UI elements.

400

#36B3FA

Swatch Base

#FFFFFF

700

#000000

300

#F68D3B

300

#F9D441

300

#32D583

So,
why does it matter?

Clear info for newbie skaters

Reduces information overload during enrollment by surfacing the most important facts upfront based on the in-depth interview data (n=8).

Reserve & schedule lessons with ease

Eliminating phone calls and on-site scheduling, the app empowers users to view remaining lessons, pre-arrange sessions with preferred coaches based on friend availability, and access all information seamlessly in a single view.

Foster passion with community

Visualize the class schedule and connect with friends, new and old, to attend sessions together.

Before

Unexpected crowdedness

Scattered and lagging info

Lack of retention mechanism

After

Congestion level shown beforehand

Neat course details

Join sessions with new and exsisting friends

Expected outcomes include...

📉 50% less costs

Automating manual, paper-based processes through our app reduces errors, saves time, and lowers operational costs.

The streamlined workflows also frees up resources to focus on strategic initiatives that drive business growth.

📈 10x more profits

Foster a thriving community by enabling skaters to come with friends, boosting conversion & retention rates.

That also empowers flexible pricing strategies for targeted promotions, maximizing revenue opportunities.

🤩 customer loyalty

Our app help forge lasting bonds with skaters through streamlined registration and dashboards to review their own learning progress.

Unified skating experience also solidify the brand image and loyalty.

Special Shoutouts—

Yuu Yang, Brand & Visual Designer

Myra Chen, UX Designer

Wendy Tsai, UX Designer

Next Project

Decrease drop off rate by 34.8% of B2B payment product